Sport England | dialling down sport for young people
Sport England are on a mission to get young people moving. They needed a strategic content planner / copywriter to transform their complex research into a useful, enjoyable resource pack for sports leaders and practitioners.
London South Bank University | a brand for the real world
A new brand for LSBU’s Alumni Association to help it promote its mentoring, careers advice, events and networking opportunities to its former students.
MSIF | celebrating strength on World MS Day
Creating a yearly campaign for Multiple Sclerosis International, to raise awareness of Multiple Sclerosis and bring about change within the system.
Sport England | supercharging grassroots sports
A strategic review of one of Sport England’s key programmes, and a repositioning of the sub-brand to appeal to National Governing Bodies of sport.
Idlewild Weddings | a silk-and-wellies brand to stir hearts
Idlewild Weddings is a young boutique wedding company hosting unique weekend weddings on a small farm in rural Sussex. I created a new brand from scratch; wrote their website copy and drafted templates for their sales documents.
FLOCERT | communicating beyond the screen
FLOCERT is an independent certifier of Fairtrade products worldwide. I created some key messaging to communicate their value to one of their key audiences: traders.
Grass People Tree | stories that build bridges
Grass People Tree is a speciality tea company with a story to tell. They needed a creative writer to craft their brand story and write the copy for their new website.
Practice Unbound | writing the future of primary care
Practice Unbound is a brand new initiative bringing practice staff together to come up with groundbreaking solutions for primary care. My challenge was to articulate Practice Unbound’s complex offering, as well as that of its very first solution, Workflow.
PLATF9RM | Making work wonderful in words
Following a large-scale rebrand which included the architectural and interior design of a brand new space, I was commissioned to bring PLATF9RM to life in words. I created tone of voice guidelines and a brand new manifesto to inform the direction of the brand going forward.