Sport England's young people resource pack

Sport England | dialling down sport for young people

Sport England are on a mission to get young people moving. They needed a strategic content planner / copywriter to transform their complex research into a useful, enjoyable resource pack for sports leaders and practitioners.

Practice Unbound | writing the future of primary care

Practice Unbound is a brand new initiative bringing practice staff together to come up with groundbreaking solutions for primary care. My challenge was to articulate Practice Unbound’s complex offering, as well as that of its very first solution, Workflow.

PLATF9RM | Making work wonderful in words

Following a large-scale rebrand which included the architectural and interior design of a brand new space, I was commissioned to bring PLATF9RM to life in words. I created tone of voice guidelines and a brand new manifesto to inform the direction of the brand going forward.