company innovation is no longer cool

You are not innovative

If you’re an ‘innovate company’ (especially if you’ve ever used the phrase ‘corporate innovation’ in your brand communications) you need to read this post.

Beautiful words still count

When was the last time an ad campaign made your eyes widen and your belly turn to jelly? What was it about it that really got you? Was it the concept? The visuals? Or was it the words?